Take a look at this, for a bit of retail background on younger retail customers:https://www.youtube.com/watch?v=ewyTGmAIGgoLinks to an external site.

Do you agree with the speaker about the young customer's needs? Do you think this next short video responds to the customer's needs today?https://www.youtube.com/watch?v=zdbumR6Bhd8Links to an external site.

Or maybe this one with AR, augmented reality, is better?https://www.youtube.com/watch?v=3kZcTvNsT0YLinks to an external site. Or this one?https://www.youtube.com/watch?v=XPNUmcEOYW0Links to an external site. or this,https://www.youtube.com/watch?v=5_znFPj5LisLinks to an external site.

(There are many more on You Tube) It's pretty clear where marketing is going with VR and AR; more entertaining and more engaging with customers to capture attention and make sales in stores if possible.

What do you think, among these approaches, works best for younger retail customers and why? You may use the Chapter 14 information in addition to the videos here to respond to this. Do you see any problems emerging with these newer retailing methods? How might they be solved?

Any other ideas to get customers return to physical stores?