1. Watch this short video, How Marlboro changed advertising forever. See how the company did this.

https://www.youtube.com/watch?v=q3mlO2bzHV8Links to an external site. Please describe how did Marlboro change advertising? (For comparison purposes, you may look at the Kent cigarette ads here, and consider what appeal they use to promote Kents; (hint, it's different from Marlboro)https://www.youtube.com/watch?v=n4W-wl_yvlE.Links to an external site.

3. Please go tohttps://www.adcouncil.orgLinks to an external site. This is the site of the Advertising Council.

Please read this, which appears on the Advertising Council site:

"The Story of the Ad Council - The idea for the Ad Council was born in November 1941. Days later, Pearl harbor was bombed, and with the entry of the U.S. into World War II, we were christened "The War Advertising Council" and soon created a campaign to sell War Bonds. More than seventy years and hundreds of campaigns later, the Ad Council remains America's leading producer ofpublic service communications or PSA's as they are called, public service announcements."

On the same web page is the history of some of the most famous Ad Council ad campaigns, Smokey Bear, McGriff, and car crash dummies.Scroll to the bottom of the page for all the campaigns through the years.

Choose any ad campaign from this page, old or new, and summarize its origin, purpose, and its effect in a written assignment. Please tell me why you chose it too. Please include the URL for the ad.