The 1990s were marked by a back-office revolution in efficiency, systems and re- engineering. As we...

  

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The 1990s were marked by a back-office revolution in efficiency, systems and re- engineering. As we transition into the 21st century, the key revolution is the front-office interface with customers. It is no longer a simple mix of brick and mortar integration, or even "bricks and clicks" integration. Rather, with the advance of social media, mobile media, THAN ALLEN Ethan Allen successfully engages in multi- channel marketing through its 300 design centers in the Untied States and Canada, its website and catalogs. By M.O. Stevens CC BY-SA 3.0. always-on communications, the Internet of Things and multi-channel markets, the new catchphrase is "Omni-channel." Here is what I would like you to respond to for this discussion: Here is what I would like you to respond to for this discussion: • Is Omni-channel truly different than multi- channel? • Do traditional marketing approaches work in an Omni-channel world? • What new capabilities do firms need to put in place to take advantage of this world? The 1990s were marked by a back-office revolution in efficiency, systems and re- engineering. As we transition into the 21st century, the key revolution is the front-office interface with customers. It is no longer a simple mix of brick and mortar integration, or even "bricks and clicks" integration. Rather, with the advance of social media, mobile media, THAN ALLEN Ethan Allen successfully engages in multi- channel marketing through its 300 design centers in the Untied States and Canada, its website and catalogs. By M.O. Stevens CC BY-SA 3.0. always-on communications, the Internet of Things and multi-channel markets, the new catchphrase is "Omni-channel." Here is what I would like you to respond to for this discussion: Here is what I would like you to respond to for this discussion: • Is Omni-channel truly different than multi- channel? • Do traditional marketing approaches work in an Omni-channel world? • What new capabilities do firms need to put in place to take advantage of this world?

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The transition from the 1990s to the 21st century has indeed brought about significant changes in th... View the full answer