The Company recently launched an app globally. UA marketing has been running for 30 days across...

Transcribed Image Text:

The Company recently launched an app globally. UA marketing has been running for 30 days across a number of networks. Below is a summary of downstream data for the first month by network Revenue is the total revenue generated from all users who installed Cost is total spend for number of installs by network Game Mobile Game Mobile Game Mobile Game Mobile Game Mobile Game Mobile Game Mobile Game Mobile Game Grand Total Platform Android Android Android Android iOS iOS iOS iOS Network B с D A B D Install 6,915 5,176 1,618 235 294 1,044 136 1,161 16,579 Questions: 1) What additional metrics (if any) would you like to see included in this data set? 2) How would you visualize cohort retention for this data set? 3) Define the most profitable networks based on FTP% and ROAS% evaluation? D1 Retention 4,384 3,362 853 158 191 629 91 753 10,422 D7 Retention 1,621 1,268 283 69 71 203 37 379 3,931 D28 Retention First Time Purchasers (FTP) 495 35 386 2 75 20 23 28 56 13 159 1,235 26 1 45 1 16 146 $ $ $ $ $ $ $ $ Revenue 1,500.0 $ 244.0 $ 1,620.0 $ 254.0 $ 85.0 $ 2,300.0 $ 86.0 $ 2,500.0 $ 8,589.0 $ Cost 10,372.5 10,352.0 3,236.0 470.0 735.0 2,871.0 408.0 2,902.5 31,347.0 The Company recently launched an app globally. UA marketing has been running for 30 days across a number of networks. Below is a summary of downstream data for the first month by network Revenue is the total revenue generated from all users who installed Cost is total spend for number of installs by network Game Mobile Game Mobile Game Mobile Game Mobile Game Mobile Game Mobile Game Mobile Game Mobile Game Grand Total Platform Android Android Android Android iOS iOS iOS iOS Network B с D A B D Install 6,915 5,176 1,618 235 294 1,044 136 1,161 16,579 Questions: 1) What additional metrics (if any) would you like to see included in this data set? 2) How would you visualize cohort retention for this data set? 3) Define the most profitable networks based on FTP% and ROAS% evaluation? D1 Retention 4,384 3,362 853 158 191 629 91 753 10,422 D7 Retention 1,621 1,268 283 69 71 203 37 379 3,931 D28 Retention First Time Purchasers (FTP) 495 35 386 2 75 20 23 28 56 13 159 1,235 26 1 45 1 16 146 $ $ $ $ $ $ $ $ Revenue 1,500.0 $ 244.0 $ 1,620.0 $ 254.0 $ 85.0 $ 2,300.0 $ 86.0 $ 2,500.0 $ 8,589.0 $ Cost 10,372.5 10,352.0 3,236.0 470.0 735.0 2,871.0 408.0 2,902.5 31,347.0

Answer rating: 100% (QA)

Certainly here are some considerations for the questions posed 1 Additional Metrics ARPU Average Rev... View the full answer