The CPM for a mobile marketing campaign was $5. It received a click-through rate of 10%, and

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The CPM for a mobile marketing campaign was $5. It received a click-through rate of 10%, and 2% of the visitors from the campaign installed an app. What was the cost per install?

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Financial Reporting Financial Statement Analysis and Valuation a strategic perspective

ISBN: 978-1337614689

9th edition

Authors: James M. Wahlen, Stephen P. Baginski, Mark Bradshaw

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Posted Date: Oct 18, 2023 07:26 AM

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The CPM for a mobile marketing campaign was $5. It received a click-through rate of 10%, and

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To calculate the cost per install CPI we need to consider the given information 1 CPM ... View the full answer

Financial Reporting Financial Statement Analysis and Valuation a strategic perspective

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