"The demand for health-related products is gaining momentum among adults. The youths are specifically attracted to gyms for maintaining their health. For this, youths generally prefer taking various protein diets to give shape to their body. Thus, via to our brainstorming we have come up with the idea of "customize pre/post workout protein bars".

There are several businesses that offer pre- packaged energy or nutrition bars which might seem like an easy, on-the-go option but they may prove detrimental to the health of the youths if they do not check for the contents, originality and endorsements from the Nutritionist. There are many bars out there that are deceptively unhealthy, many with enough sugars and carbs to rival a candy bar.

Our idea is to produce the bars that would be certified by the recognized Nutritionist and we would advertise this particular fact to the public so as to make them aware of the fact and about our business as well. Certification of the recognized Nutritionist would be our unique selling proposition for the product of our business.

We would develop an online website where we would invite customers for customizing their protein bars. The website/application would enable consumers to customize their pre-workout protein bars with their ingredients preferences (GF, Vegan, Sugar-Free, Fat-Free) and the ability to measure their nutrition needs (high protein, low fat, diabetes diet, keto diet). We would then provide suggestions to the customers through our Nutritionist and based on the requirement of the customers, we would produce customized protein bars for them. This customized bar would be then shipped to the individual customers through our logistics partners."