The developers of a device that can be installed in car engines to increase the speed the
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Question:
The developers of a device that can be installed in car engines to increase the speed the cars can go as well as save on fuel, has reached out to the ad agency to develop the communications campaign to target young, male new car owners. The agency is working on the copy to be included in the ads. Because the product is so technical, which type of format are they likely to use when writing the copy?
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