The IMP supplier interaction model teaches that it is important to consider the environment where the interaction between a buyer and seller will take place. One aspect to consider is the level of concentration of buyers and suppliers in the market. Explain how the level of concentration of buyers and suppliers in the telecommunication market impacts the interaction between Eskom and MTN, considering the challenges faced by Eskom and the critical reliance of MTN on its electricity supply. Please also provide references. 

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The IMP Industrial Marketing and Purchasing supplier interaction model suggests that the relationship between a buyer and a seller isnt only determine... View the full answer