The influencer race is taking over the pet kingdom. Accounts for animals now often outperform verified humans
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The influencer race is taking over the pet kingdom. Accounts for animals now often outperform verified humans on Instagram. Please review the clip and respond to the questions. Issues to Discuss: 1) Were they credible? Trustworthy? (source credibility) 2) Were they "attractive"? Similar? (source attractiveness) 3) Did they overshadow the brand? Were they overexposed?
This is the video that is used to answer the questions https://www.youtube.com/watch?v=2GY-gSxVNKU&t=12s
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Auditing Cases An Interactive Learning Approach
ISBN: 978-0132423502
4th Edition
Authors: Steven M Glover, Douglas F Prawitt
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