Evaluate the effects of the brand extension strategy (by adding a vegan make-up line) to CoverGirl as

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Evaluate the effects of the brand extension strategy (by adding a vegan make-up line) to CoverGirl as a parent brand. Support your answer with at least TWO (2) examples.

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Posted Date: Jan 30, 2021 04:03 AM

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Evaluate the effects of the brand extension strategy (by adding a vegan make-up line) to CoverGirl as

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Brand extensions are essential in the brand growth strategy for any business in the market However i... View the full answer

Principles of Marketing

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