Discuss the pro and cons of using celebrities to endorse a brand, like using Riverdale actress Lili

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Discuss the pro and cons of using celebrities to endorse a brand, like using Riverdale actress Lili Reinhart, as CoverGirl brand ambassador. Support your answer with at least TWO (2) points.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Posted Date: Jan 30, 2021 04:02 AM

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Discuss the pro and cons of using celebrities to endorse a brand, like using Riverdale actress Lili

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Pros Builds credibility People are attached to their favorite celebrity and they are generally wellt... View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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