The main concern for Dr. Aditya Khare, founder of Tech Talk, is to identify how social media
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The main concern for Dr. Aditya Khare, founder of Tech Talk, is to identify how social media can be used to engage with Tech Talk’s subscription base:
• What social media strategy is required?
• What platforms should he focus on?
• How should he invest in building a social media presence?
• What Key Performance Indicators (KPIs) should he use to implement a social media strategy?
• Should he outsource or manage social media marketing in-house?
Related Book For
Business
ISBN: 978-1133595854
12th edition
Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor
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