The owner of a new animal training school, which uses a special new technique and claims to
Question:
The owner of a new animal training school, which uses a special new technique and claims to be able to teach dogs to read, contacts your advertising agency.
The short-term goal of the new training school is to expand from its small premises on the outskirts of Brisbane to a nationally recognised company with many schools in all the major cities and large provincial towns.
The long-term goal of the school is to expand, over a 10 year period, from its base in Australia into America.
Describe in report form how you would put together a team to:
conduct market research
develop product knowledge
examine the situation including previous marketing activities and decide on a plan of action
clearly describe the goals that you have set
how you would allocate roles and responsibilities to individual members of your team
what resources will you require (including team members)
set realistic timelines for your campaign
describe how you will obtain budget figures and relate actual costs to the budget
compile and attach an agenda for the inaugural team meeting
outline promotional activities that should be planned and some advertising methods that could be used but may not be appropriate
detail why, in your opinion, they would not be appropriate
describe how you intend to set up relationships with relevant groups and what groups would be targeted
what networks will be used to assist in the promotion
what brainstorming is and why it can be useful
review marketing activities
Expert Answer:
Report on Establishing a Marketing Strategy for the Animal Training School Introduction The goal of our marketing strategy is to elevate the new animal training school from its current position on the ... View the full answer
