You work in product development for the concession arm of AMC movie theaters, and you are...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
You work in product development for the concession arm of AMC movie theaters, and you are tasked with identifying the best combination of foods to use in a new snack box option. You have already surveyed your customer base to determine their ratings for various snack boxes. This analysis has generated the following report. The snack boxes each have the attributes of: 1) Beverage: levels of Apple Juice (base), Coke, Fanta 2) Mini-Candy: levels of Toblerone (base), M&M's 3) Spread: levels of Peanut Butter (base), Nutella, Honey 4) Salty Snack: levels of Chips (base), Pretzels 5) Price: $4, $5 (base), $6 Intercept Coke Fanta M&Ms Nutella Honey Pretzels $4 $6 Coefficients tandard Err t Stat 0.66 0.53 0.53 0.43 0.53 0.53 0.43 0.53 0.53 5.58 -0.50 -3.00 -0.35 -0.83 -0.17 -0.15 1.50 -1.50 8.49 -0.94 -5.67 -0.80 -1.57 -0.31 -0.34 2.83 -2.83 P-value 0.00 0.37 0.00 0.44 0.15 0.76 0.74 0.02 0.02 Lower 95% Upper 95% Lower 95.0% Upper 95.0% 7.07 4.10 4.10 7.07 -1.70 0.70 0.70 -4.20 -1.80 -1.80 -1.33 0.63 0.63 -2.03 0.36 -1.36 1.03 -1.13 0.83 0.30 2.70 -2.70 -0.30 For each question below, show how you arrived at the answer (2 points each). 1. What is the "base" product, and how many utils does it give this customer? 2. What are the part-worths (i.e., importance) of each attribute? 4. Compute the relative importance of each attribute. Which one is the most important? 3. What is the ideal product for this consumer? 5. Compute the willingness to pay for Apple Juice over Coke. 6. Compute the willingness to pay for Honey over Nutella. -1.70 -4.20 -1.33 -2.03 -1.36 -1.13 0.30 -2.70 0.36 1.03 0.83 2.70 -0.30 You work in product development for the concession arm of AMC movie theaters, and you are tasked with identifying the best combination of foods to use in a new snack box option. You have already surveyed your customer base to determine their ratings for various snack boxes. This analysis has generated the following report. The snack boxes each have the attributes of: 1) Beverage: levels of Apple Juice (base), Coke, Fanta 2) Mini-Candy: levels of Toblerone (base), M&M's 3) Spread: levels of Peanut Butter (base), Nutella, Honey 4) Salty Snack: levels of Chips (base), Pretzels 5) Price: $4, $5 (base), $6 Intercept Coke Fanta M&Ms Nutella Honey Pretzels $4 $6 Coefficients tandard Err t Stat 0.66 0.53 0.53 0.43 0.53 0.53 0.43 0.53 0.53 5.58 -0.50 -3.00 -0.35 -0.83 -0.17 -0.15 1.50 -1.50 8.49 -0.94 -5.67 -0.80 -1.57 -0.31 -0.34 2.83 -2.83 P-value 0.00 0.37 0.00 0.44 0.15 0.76 0.74 0.02 0.02 Lower 95% Upper 95% Lower 95.0% Upper 95.0% 7.07 4.10 4.10 7.07 -1.70 0.70 0.70 -4.20 -1.80 -1.80 -1.33 0.63 0.63 -2.03 0.36 -1.36 1.03 -1.13 0.83 0.30 2.70 -2.70 -0.30 For each question below, show how you arrived at the answer (2 points each). 1. What is the "base" product, and how many utils does it give this customer? 2. What are the part-worths (i.e., importance) of each attribute? 4. Compute the relative importance of each attribute. Which one is the most important? 3. What is the ideal product for this consumer? 5. Compute the willingness to pay for Apple Juice over Coke. 6. Compute the willingness to pay for Honey over Nutella. -1.70 -4.20 -1.33 -2.03 -1.36 -1.13 0.30 -2.70 0.36 1.03 0.83 2.70 -0.30
Expert Answer:
Answer rating: 100% (QA)
Solution 1 The base product is the 5 snack box that includes Apple Juice Chips Peanut Butter Toble... View the full answer
Related Book For
Posted Date:
Students also viewed these marketing questions
-
In order to complete this test, you are tasked with drafting an essay that attempts to examine how leadership and performance measurement are intertwined within a current public sector problem. You...
-
1)What was the impact of feminism on the workplace, education, reproductive rights and sexuality? 2)How did women of color challenge, contribute and participate in the women's movement of the 1960's...
-
The following additional information is available for the Dr. Ivan and Irene Incisor family from Chapters 1-5. Ivan's grandfather died and left a portfolio of municipal bonds. In 2012, they pay Ivan...
-
Shalom Company projects the following operating results next year: Produced 70,000 units Sales 60,000 units Sales price 10 per unit Total fixed cost 300,000 per year Total variable cost 20% of sales...
-
Bombay Rug Company makes two types of rugs, seasonal and all-purpose. Both types of rugs are handmade, but the seasonal rugs require significantly more labor because of their decorative designs. The...
-
What are the main costs of carrying stocks? How significant are they in total?
-
If you were the president of an independent (nonprofit) college or university, what things would you consider in making a decision on a possible tuition increase, which might enhance your bottom line...
-
1. Put yourself in Has situation, and analyze the pros and cons of his workers proposition. Employees Fight to Save the Farm Hamakua Springs Country Farms, located on the slopes of Mauna Kea on the...
-
Using the given 1. f(x)=x+2x and g(x)=5-x a) (f+g)(x) b) (g-)(x) c) (g)(x) 2. f(x)=-2 and g(x)= = a) (g+f)(x) c) (f.g)(x) d) (x) (3)(x) 4x 5 b) (g-f)(x) 3. f(x)=x-7 and g(x) = 2x a)(f+g)(x) c)(g....
-
The mileage (in 1,000s of miles) that car owners get with a certain kind of radial tire is a random variable Y having a lognormal distribution such that Y = eX, where X is normally distributed. Let...
-
a Graph the function b What are the x and y intercepts of the graph Answer 6 5 4 3 2 1 6 5 4 3 2 1 1 y 2 3 4 5 1 2 3 4 5 6
-
Problem 1 1. What is the total charge of 75.0 kg of electrons? 4 2. (a) How many electrons would have to be removed from a penny to leave it with a charge of +1.0x10-7 C? (b) To what fraction of the...
-
Ratio spreads are like the bull and bear call spreads you know except that the number of call bought and sold at the different strikes are different. You create two ratio call spreads. The first...
-
Immigration Time-Out by Patrick J Buchanon, choose 3 logical fallacies and Rewrite each statement in the form of a logical argument.
-
Although Fisher's interest rate theory believes that the determination of interest rate level is a function of market forces, governments and central bank in all countries implement strict regulation...
-
1) Hudsucker Inc. uses the perpetual inventory system. There were 21 units of the item on hand at the end of the month. The following units of an item were available for sale during the month: Jan 1...
-
I need typed solution with explanation. Don't use AI BOT. Explain step by step i will thumb up. During 2021, Stork Associates paid $60,000 for a 20-seat skybox at Veterans Stadium for eight profess...
-
Differentiate. y = ln(3x + 1) ln(5x + 1)
-
City Youth Services (CYS) is a not-for-profit organization established to provide counseling and other services to children under the age of 18. It concentrates on troubled teenagers who are...
-
You are a CA who has just been hired by Saskatoon Fields Forever Inc. (SFF), formerly MUGS Partnership (MUGS) as the controller. It is August 1, 2014, your rst day at SFF. You are meeting with Meghan...
-
Below are a series of transactions which are independent of each other. (a) A government makes a $10-million loan to a manufacturer, repayable in 5 years with an interest rate of 2%. Current...
-
Griffin Metals Co. has provided the following data: The selling price is expected to be \($300\) per tonne for the first six months and \($310\) per tonne thereafter. Variable costs per tonne are...
-
Highjinks Corporation's sales department has estimated revenue of 250,000 for your division. 60% of this will be achieved in the first half-year and 40% in the remaining half-year. Variable operating...
-
The total cost of goods sold for June is a. $103,500 b. $128,800 c. 57,500 d. $232,300
Study smarter with the SolutionInn App