The strategy gamut of international- multidomestic-global-transnational has prevailed for several years in international business theory. Each archetype
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The strategy gamut of "international- multidomestic-global-transnational" has prevailed for several years in international business theory. Each archetype speaks directly and differently to how the MNE reconciles the tension of global integration versus local responsiveness. Managers, mindful of industry structure and drivers of value creation, trade off the characteristics of the four archetypes in making their strategic choice. Discuss the characteristics of international, localization, global, and transnational strategies. Include situations and a specific examples in which each strategy would be most appropriate. {NLT 1000 words}
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