There are different requirements for meaningful market segmentation. Briefly discuss how relevant these requirements are, given the

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There are different requirements for meaningful market segmentation. Briefly discuss how relevant these requirements are, given the shift from physical stores to online shopping?

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Entrepreneurship

ISBN: 9781119563099

5th Edition

Authors: Andrew Zacharakis, William D Bygrave

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Posted Date: May 17, 2024 04:19 AM

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There are different requirements for meaningful market segmentation. Briefly discuss how relevant these requirements are, given the

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Entrepreneurship

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