Think of 30 objects, phrases and experiences that relate to the product / strategic message. Then,...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
Think of 30 objects, phrases and experiences that relate to the product / strategic message. Then, try and twist one. Create an ad that has a twisted visual with a straight headline - or a straight visual with a twisted headline. Identify whether the twist is located in the headline or in the visual. Take a photo of your drawn ad and drop it into a Word document that also has your associations and lists where the twist lies. Associations Criteria 30 Associations Did you have a blend of objects, phrases and experiences? Did you avoid emotions and other themes that are difficult to depict? Did you try to find obscure associations that link back? Are your phrases actual phrases people recognize and not just things someone would say? Strong twist Jid you have a strong twist? Did you leave a gap? Was the gap the right size? Did you portray the story correctly? Did the ad make me react somehow? Identify twist Did you identify simple where the twist is? You don't have to write a description - you just need to say twisted visual or twisted headline? Did you ensure ONE was twisted? Ratings Pts 3 pts 7.5 pts 4.5 pts Think of 30 objects, phrases and experiences that relate to the product / strategic message. Then, try and twist one. Create an ad that has a twisted visual with a straight headline - or a straight visual with a twisted headline. Identify whether the twist is located in the headline or in the visual. Take a photo of your drawn ad and drop it into a Word document that also has your associations and lists where the twist lies. Associations Criteria 30 Associations Did you have a blend of objects, phrases and experiences? Did you avoid emotions and other themes that are difficult to depict? Did you try to find obscure associations that link back? Are your phrases actual phrases people recognize and not just things someone would say? Strong twist Jid you have a strong twist? Did you leave a gap? Was the gap the right size? Did you portray the story correctly? Did the ad make me react somehow? Identify twist Did you identify simple where the twist is? You don't have to write a description - you just need to say twisted visual or twisted headline? Did you ensure ONE was twisted? Ratings Pts 3 pts 7.5 pts 4.5 pts
Expert Answer:
Answer rating: 100% (QA)
Twisted Visual The visual shows a beautiful apple pie with ... View the full answer
Related Book For
Accounting For Governmental And Nonprofit Entities
ISBN: 9781260118858
19th Edition
Authors: Jacqueline Reck, Suzanne Lowensohn, Daniel Neely
Posted Date:
Students also viewed these marketing questions
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
Q1. You have identified a market opportunity for home media players that would cater for older members of the population. Many older people have difficulty in understanding the operating principles...
-
Using the SEDAR database, find the most recent annual reports for two Canadian retailers (e.g., Loblaw, Rona, Danier Leather). Required: a. Based on the information provided in the companies audited...
-
Most colleges and universities publish a single tuition figure, often right on their website. Yet, it's claimed that colleges and universities are masters of first-degree price discrimination. a....
-
Part (a) Christine, Sharni and Mandy are the directors of Layabout Ltd, a company that manufactures camping equipment. Sales are falling and the directors are worried about the future prospects of...
-
A military base in the United States is examining the distribution of the amount of time that officers on the base have been in the military. The following data show the years of military service for...
-
Illinois Soybeans operates a processing plant in which soybeans are crushed to create soybean oil and soybean meal. The company purchases soybeans by the bushel (60 pounds). From each bushel, the...
-
1.A transformer has 210turns in the primary coil and 30 turns in the secondary coil. 2.When a 20 V potential difference and 800 W power are outputted from the secondary coil, 3.what is the potential...
-
This project will test your understanding of the Sage 50 Accounting application and your ability to apply the features of this application. You will be using many of the skills that you have acquired...
-
Describe one model of global stratification and critique it by discussing the merits and flaws of the model
-
What is competing on analytics? Why is competing on analytics important? Are business decisions solely based upon data? What other inputs go into managerial decision making? Provide examples
-
suppose a beaker is placed on a balance (scale) and different volumes of a liquid are poured into it. Furthermore, suppose the mass of the beaker plus the liquid is recorded each time, and the...
-
(a) Cactus Sdn. Bhd. has no debt outstanding and a total market value of RM150,000. Earnings before interest and taxes, EBIT, are projected to be RM25,000 if economic conditions are normal. If there...
-
What would a more comprehensive CSR plan for Host Europe look like? What kind of measures, and tracking could be introduced, without putting Host Europe's economic success at risk?
-
A Markov {Xn}n chain has two states: {0,1}. At steady state, the transition probabilities are p(Xn+1 = 1|Xn = 0) = 0.8 p(Xn+1 = 0|Xn = 1) = 0.4 Find the probability p(xn = 0) at steady state.
-
The data in the following table represent individual observations on molecular weight taken hourly from a chemical process. a) ?Set up a tabular CUSUM for the mean of this process. Design the CUSUM...
-
How do individual companies respond to economic forces throughout the globe? One way to explore this is to see how well rates of return for stock of individual companies can be explained by stock...
-
Following is the governmental activities preclosing trial balance for the Town of Freaz. Freaz is a relatively small town and, as a result, it has only governmental funds (i.e., it uses no...
-
Following is the audit report for Lakeview Village. Required Based on your knowledge of audit reporting requirements for government audits, you have determined that the audit report issued by Tom and...
-
What is a special assessment? How does the recording of a capital asset funded by a special assessment differ from that of other capital assets in a local government?
-
As the Human Resources manager for Beautiful Bottles Pty Ltd, a company manufacturing bottles for the food industry, you have been asked by the accountant to help reduce the product costs of each...
-
Innovative Computers Pty Ltd produces laptops. Each laptop contains a rechargeable battery and LCD screen. Batteries and screens are purchased from an outside supplier for \($192\) and \($300\) each,...
-
As the marketing manager for Smart Fones Industries Pty Ltd you have asked the accountant what it costs to make the SFI2026 model as you want to set a price for the phone. A similar phone produced by...
Study smarter with the SolutionInn App