Think of your experience with any company from which you have received bad or at least marginal service. The service encounter does not have to be one that left you extremely upset; it may be simply that the firm did not supply the service that could have met your expectations.  Name the company and briefly explain the situation.

Now look up the Flower of Service concept,  which kind of supplementary service did the company fail in? Identify the appropriate service elements and explain the service failure in the context of the service element from the flower of service. Be clear in your post.