This assignment requires you to play the role of an international marketing manager from an international consulting company. Your mission is helping your selected Japanese company in Japan to marketing its product or service in your chosen foreign country$($INDIA$).$ With the awareness of your selected local competitor in the foreign country and its product or service in the same industry with this Japanese company, you are assigned SIX tasks to develop an international marketing plan for the prosperity of the Japanese company$’$s brand of product or service in your target foreign market.

All the tasks are required to be completed by using the relevant and updated information $(2020-2024)$ as supporting references for your statements. $**$ It is required to insert citations of your referred information in the relevant texts. Quotations are NOT allowed to use.

$1$; Profile your selected Japanese company in Japan, the brand of product or service from this company, the relevant industry, and make justifications for your choices..

$1-1.$Introduce your selected Japanese company in Japan.

$1-2.$ Introduce your selected brand of product or service from this company.

$1-3.$ Describe the current business trends of the industry in Japan which your chosen Japanese company and its product or service are in$.$ 

$1-4.$Justify your selections of this company and the brand of product or service from the company with your knowledge of the current business trends of the relevant industry in Japan.

$⚫$ The Japanese company needs to be a non$-$foreign company overseas, and must be a local company in Japan. $*$You need to check the company$’$s business history for confirmation.

$⚫$ Collect relevant information from a variety of sources such as the business reports, journal articles, industrial information, consumer reports, the company$’$s public reports. The information needs to be up$-$todate $(2020-2024).$

$⚫$ It is required to present information such as business scale, number of stores, market share, market trend, consumer feedback, competition situation to support your selections.

$⚫$ Insert citations of your referred information in the relevant texts. NO quotations.

$⚫$ Process acquired information to support your statements.

$⚫$ Recall what you learned about the business and marketing analysis tools such as PEST analysis, business portfolio analysis and SWOT analysis, and use it$/$them in processing acquired information.

$⚫$ Use the relevant contents and concepts introduced in this class, and apply them to the task..

Profile your selected foreign country and its international marketing environment; your chosen local company in this country, the local brand of product or service from this company, the relevant industry; and make justifications for your choices. $(10\%)$ Instructions for this task: Task $2$ including $2-1,2-2,2-3,2-4,2-5$ and $2-6$ needs to be completed by following the instructions. $2-1.$ Introduce your selected foreign country. $2-2.$ Introduce your selected foreign country$’$s international marketing environments from five perspectives: $(1)$ the economic environment, $(2)$ the impact of the relevant economic integration, $(3)$ the impact of the relevant trade policy and institutions, $(4)$ the cultural environment, and $(5)$ the legal and political environment. $2-3.$ Introduce your selected local company in this country. $2-4.$ Introduce your selected brand of product or service from this company. $2-5.$ Describe the current business trends of the industry in this foreign country which your chosen local company and its product or service are in$.2-6.$ Justify your selections of this country, the local company, and the brand of product or service from this company with your knowledge of the country$’$s international marketing environment and the current business trends of the relevant industry.

$⚫$ Japan is excluded from your selection of a foreign country. Countries which are risky for operating businesses as usual for reasons should be excluded as well.

$⚫$ The foreign company needs to be a non$-$Japanese company overseas, non$-$foreign company overseas, and must be a local company in the foreign country. $*$You need to check the company$’$s business history for confirmation

$.⚫$ The foreign company is regarded as a local competitor in your proposed international marketing plan in later tasks. It thus needs to be capable of competing with your selected Japanese company and its specific brand of product$/$service in some ways. For example, it can be one of the top players in your target market$($s$)$ in this foreign country.

$⚫$ The selection of the foreign company$’$s brand of product$/$service needs to be in the same industry such as the beverage industry, the service industry, the sports industry, and in the same product category such as soft drink product, airlines service product, rugby teams with the selected Japanese company$’$s brand. For example, Asahi Breweries $($Japan$)$ and Heineken $($the Netherlands$)$ are in the same breweries industry and the product of beers