To promote and sell their products, the beverage company Cult hired an army of women to...

 

 

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To promote and sell their products, the beverage company Cult hired an army of women to be part of their events. The Cult Girls, as they were called, represented the brand at festivals and nightclubs and venues, becoming known for their sexy outfits and flirty demeanor. Although the company offered training courses to help the girls prepare for work, to what extent were they exposed at these events, or what problems could give the brand a bad image if something happened to them? This case is generally worked on in courses related to people management or marketing. 1. What was the case about? Please explain in detail. 2. What is the ethical dilemma involved? 3. In your opinion, how did the participants handle it? Very good, good, mediocre, bad? 4. If you had to create a scale to measure the ethical involvement of the organization, what points would it contain? 5. What can be said about this situation today? To promote and sell their products, the beverage company Cult hired an army of women to be part of their events. The Cult Girls, as they were called, represented the brand at festivals and nightclubs and venues, becoming known for their sexy outfits and flirty demeanor. Although the company offered training courses to help the girls prepare for work, to what extent were they exposed at these events, or what problems could give the brand a bad image if something happened to them? This case is generally worked on in courses related to people management or marketing. 1. What was the case about? Please explain in detail. 2. What is the ethical dilemma involved? 3. In your opinion, how did the participants handle it? Very good, good, mediocre, bad? 4. If you had to create a scale to measure the ethical involvement of the organization, what points would it contain? 5. What can be said about this situation today?

Answer rating: 100% (QA)

Case Explanation The case revolves around the beverage company Cults employment of a group of women known as the Cult Girls to promote and sell their products at various events such as festivals night... View the full answer