What variables might be used to segment these industrial markets? (a). Cleaning supplies. (b). Photocopiers. (c). Production

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What variables might be used to segment these industrial markets?

(a). Cleaning supplies.

(b). Photocopiers.

(c). Production control systems, and

(d). Car rental agencies.

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ISBN: 9781264218752

16th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jan 17, 2024 02:00 AM

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What variables might be used to segment these industrial markets? (a). Cleaning supplies. (b). Photocopiers. (c). Production

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Market segmentation is the process of dividing a market of potential customers into groups or segments based on different characteristics The segments ...View the full answer

Marketing

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