To succeed in the future, marketing management must be more holistic and less departmental - do you

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To succeed in the future, marketing management must be more holistic and less departmental - do you agree with this idea? If so, how can companies shift from departmental to holistic marketing?

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Management Accounting Information for Decision-Making and Strategy Execution

ISBN: 978-0137024971

6th Edition

Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young

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Posted Date: Dec 02, 2023 02:13 AM

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To succeed in the future, marketing management must be more holistic and less departmental - do you

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Yes I agree with the idea that marketing management should be more holistic and less departmental to succeed in the future To shift from departmental ... View the full answer

Management Accounting Information for Decision-Making and Strategy Execution

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