Travels Hotel Inc. is a major hotel chain that has several properties throughout Canada.The top management of Travels Hotel has heard that many competitors are using the balanced scorecard to improve the management of their firms and to create value for shareholders.

The following objectives have been identified by the management of Travels Hotel:

Learning and Growth

Customer Perspective (Loyalty)

Internal business processes (Operational effectiveness)

Financial Perspective (Revenue maximization)

REQUIRED:

a)What will be the Balanced Scorecard with appropriate classification for Travels Hotel.Identify two performance measures for each of the objectives mentioned above for the top management of the company on the balanced scorecard.

b)Indicate the features of a good balanced scorecard.

c)Identify the pitfalls to avoid when implementing a balanced scorecard.

Answer rating: 100% (QA)

Here is my response a Balanced Scorecard for Travels Hotel Inc Learning and Growth Employee training ... View the full answer