TymeBank Case Study  Harvard Business Review:

 

1. Define the steps in the Hierarchy of Effects model, otherwise, know as the customer journey.

2. What are the steps in the Tyme Bank Customer Journey?

3. Using the "5C's Model" and or the Situation Analysis guidelines in Integrated Marketing Communications plan outline how would you describe the marketing environment facing TymeBank in late 2018?

4. According to the case, what were Luisa Mazinter's marketing objectives?

5. Going forward what is your recommendation for budget allocation of performance marketing vs. brand marketing?