UBS is a global supply chain giant based in the US and Canada. Download and read the UBS Case study on their recruitment strategy is the US and check out their website careers page at www.upsmanagehr.com 1. Why do you think their social media recruitment strategy is so successful? 2. What segment of the market are they trying to attract? 3. What benefits do they offer prospective employees? 4. Do you think this sort of approach would work in your company or a transport company that you know of in your area? Explain why or why not. 5. Look at some of the jobs on offer in the US and Canada: a. How comprehensive is the job description? b. Do you think the 'key accountabilities' are adequate? If not, what's missing? c. Select one of the jobs listed on this site and outline the sort of referee questions you would ask the candidates attending interview for this job. (Make sure you list the job description details).