Unlimited Attempts Allowed Details In this assignment, you will locate an article focused on Information Systems that has been published within the last 3 months. You will read and write a 1-2 page summary and reflection making sure to include your thoughts about the topic. Use well-known publications such as the New York Times, Wall Street Journal, Washington Post, Huffington Post, etc. The article should be focused on a specific company or organization and cover one of the following topics covered in your reading this week: Data Warehousing Online transaction processing (OLTP) Online analytical processing (OLAP) Data-Mining Data Marts Business Analytics (BA) Big Data Predictive Analytics Database Marketing Submit a summary and reflection document.

Answer rating: 100% (QA)

I decided to read the HBR article entitled How Big Data is Revolutionizing Marketing which is devoted to customer relationshipsThe piece touches the subject of companies employing big data to build be... View the full answer