Using Amazon in Emerging Markets By: Amy Nguyen-Chyung, Elliot Faulk, 1. Evaluate Amazon's international performance (e.g., which
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Using "Amazon in Emerging Markets" By: Amy Nguyen-Chyung, Elliot Faulk,
1. Evaluate Amazon's international performance (e.g., which market entered, how much was earned, in which markets Amazon performed poorly or successfully) compared to its competitors. Is Amazon better performing in emerging markets than Walmart or other competitors?
2. Identify reasons why Amazon is not successful in some countries (China).
3. And then, identify country-level factors affecting Amazon's emerging market performance.
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