Using examples, discuss the changing marketing landscape challenging current marketers. QUESTION 5 (20 marks) Using a service company example of your choice, explain what the digital age means for marketers. QUESTION 6 (20 marks) Consider a global company of your choice. What factors would they need to develop an effective global marketing program? QUESTION 7 (20 marks) Using examples, discuss fully the concept of wholesaling.

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For question 5 lets take a service company like Airbnb The digital age has significantly transformed marketing for companies like Airbnb by providing them with unprecedented opportunities to reach and ... View the full answer