Using the following outline, complete a promotional plan for a retail business with which you are familiar.
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Question:
- Using the following outline, complete a promotional plan for a retail business with which you are familiar.
- a. Describe the retail store and target market for which the promotional plan will be executed.
- b. Establish objectives for the promotional plan.
- c. List merchandise that will be promoted.
- d. Develop a budget for the promotional plan.
- e. Describe the promotional activities that will be used in the campaign.
- f. Develop a schedule (timetable) for the events.
- g. Develop a responsibility sheet showing who is assigned responsibility to accomplish each activity.
- h. Describe how the results of each promotional activity will be evaluated as well as the benefits to the store.
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