Using the research and customer persona about nescafe and the background and goals of nescafe, suggest at least one digital solution (website improvement/app / voice search or other) that would meet the Nescafe's objectives while also considering customer pain points when visiting the Nestle Nescafe:

• Explain the reasoning and ideation behind the digital solution that your team is suggesting while mapping it against objectives.
• Also include 2-3 key general objectives that you think Nestle Nescafe can achieve if they implement the digital solution mapped against different stages of a customer journey.

Also, give a brief analysis of how your consultancy will launch a marketing campaign for this digital solution by stating 2-3 key SMART communication objectives for the campaign

Answer rating: 100% (QA)

Digital Solution Recommendation Nescafe Smart Brewing App Reasoning and Ideation Objective Alignment Improve Customer Experience Increase Brand Loyalt... View the full answer