We need a campaign that encourages people to come together with Tim Horton's doughnuts. We know the
Question:
We need a campaign that encourages people to come together with Tim Horton's doughnuts. We know the best events in life that bring people together involve food and drink, and we want our doughnuts to be part of those experiences.
Target Audience(s): For this campaign, we want to target Gen X consumers with kids and Boomers with kids and grandkids, which include • Gen X consumers between 43 and 58 years of age, and • Boomer consumers between 59 and 75 years of age, • With an income of 55- 75k for Gen X, and • 75 - 85k for boomers, with • Boomers having 2-3 children and • Gen X having 1-2 children, • With parents in at least one hobby group and children in at least 1 extra curricular activity. These are general guidelines, and open to your modification, interpretation or extrapolation
Suggested Beginning Goals for the Campaign: • Have more consumers pre-order doughnuts at the restaurant level, • Increase the number of Instagram tags by 3% over the campaign period.
What would be the distribution strategy for this campaign?
Managerial Accounting An Integrative Approach
ISBN: 9780999500491
2nd Edition
Authors: C J Mcnair Connoly, Kenneth Merchant