we will have not one but two companies we would do the course project for if all goes as planned. This means the class teams will work on their designated company (that team's client) simultaneously. For example teams 1, 2, and 3 will work with Solarcity and Teams 4 and 5 will work with MagicLogic or vice-versa. Since I will assign the member(s) of each team, I'd like each of you to add your replies to the following:

1. Which company's project (client) are you most interested in (your first choice), and why?
2. After reviewing the information below, tell us how would you contribute to the preferred company's project (give us the three big reasons)?
3. In which part of the below project would you like to look into as the specialist in your team? For example, Content Development, SEO, or creating a process handbook for our Sales team?

Important notes before you start reading these projects:

There are no guarantees you will be assigned to the company project of your choosing because we will need to have a balanced resource split between two projects.

While the project's start date is Tuesday, August 2nd (during class, you will meet both of the company's executives during back-to-back meetings), the project's timeline and scope might be different than what you see below. So please plan on being flexible as it comes with the territory of participating in client projects.
 

PROJECT #1 MAGICLOGIC OPTIMIZATION INC. 
 

 

https://magiclogic.com

What is the main goal for the project?

We would like you to review and document our current sales process, define a strategy, and generate training material for our current team and new hires. Most of our leads come directly through our website while others (cold leads) are sourced elsewhere. We are looking to develop a more automated process to contact these leads, with the message depending on whether they are 'cold' or 'warm.' Based on your research and industry best practices, you should develop new messaging and sales call scripts to help us increase the quality and number of leads generated.

The insights that you provide will help our team improve lead generation and increase conversion rates to drive more sales.

What tasks will students need to complete to achieve the project goal?

• Interview our CEO and Sales rep to understand current process.
• A report detailing your research, recommended solutions, and an implementation plan.
• A Sales Handbook outlining the recommended sales process and strategy, including sales scripts for emails and sales calls.
• A short presentation on the contents of the report and handbook.

How will you support students in completing the project?

Students will connect directly with the management team for mentorship and supervision throughout the project.

What skills or technologies will help students to complete the project?

Students should be prepared to:

• Document our current sales process by interviewing our Head of Sales and CEO.
• Develop recommended changes for our sales process and strategy.
• Provide sales scripts for emails and sales calls.
• Creating a process handbook for our Sales team.
• Recommend further steps to help develop additional assets and materials to bolster the sales process.

PROJECT #2 SQUARE SOLAR INC. 
http://www.squaresolarinc.com/
What is the main goal for the project?

Square Solar Inc. is different from other solar energy companies, we focus on decentralized solar energy systems. We encourage DIYer self-built solar energy systems to power devices with less energy such as cellphones and computers. With much less initial investment and a simplified solar power system, we make solar power affordable and therefore accessible for the mainstream customer.

The proposed venture is an innovative puzzle-like solar panel allowing customers to install their own solar system of any size and shape to fulfill their various energy needs. By using special square-shaped panel connectors, tiles can connect seamlessly with each other without extra wires, making the tiles more stable in relation to their power output compared to existing panels

What tasks will students need to complete to achieve the project goal?

Based on our goals, we are looking for the student to work on the following:

• Content Calendar Curation: timely deployment of all our social media content to drive maximum traffic to our site
• Social Media Management: overseeing different channels that we own and keeping them up-to-date
• Content Development, SEO
• Graphic Design on the instructed objects
• Other marketing-related tasks
• Sale and After-Sale strategy setup
• Execution plans mention above

How will you support students in completing the project?

The Marketing Team of Square Solar will supervise the intern thru phone and weekly zoom meetings,

The marketing Team will follow up on the progress of the intern and mentor them.

What skills or technologies will help students to complete the project?

We're looking for a student to help us source, curate, develop, and post the content implementing strategies to increase awareness and nurture engagement.

The scope of this project is to conduct primary market research within North America to chalk out a detailed customer archetype. The archetype will then be used in order to create an initial marketing plan - mainly focused on digital marketing. To enhance the experience with the product, we also need to collect further data about the electrical basic knowledge of each type. The gathered data will allow us to create additional services for customers to reduce roadblocks in the DIY installment process.

Answer rating: 100% (QA)

Preferred Companys Project and Contribution Preferred Company Square Solar Inc Reasons for Interest ... View the full answer