Week 7 Discussion COLLAPSE Top of Form Messaging is a primary function of marketing. Furthermore, creating effective
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Week 7 Discussion
COLLAPSE
Top of Form
Messaging is a primary function of marketing. Furthermore, creating effective advertising content and selecting the right advertising platforms is a key objective for getting the right message to the right target audience at the right time.
- Suggest two additional challenges a global marketing team may experience when creating international advertising campaigns, coordinating media buys, hiring advertising agencies, and/or developing promotional budgets.
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Week 8 Discussion
COLLAPSE
Top of Form
Amazon is known for having a very efficient and effective supply chain that delivers their products right the first time.
- Suggest at least three logistical challenges a domestic company must consider before pursuing a global trade strategy.
- Compare and contrast various direct or indirect strategies an import or export organization can implement to make the supply-chain process more efficient.
- Be sure to state which strategies you believe are most efficient. Justify your response.
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Week 9 Discussion
COLLAPSE
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When developing a global marketing plan, a primary consideration is whether to use centralized or decentralized control for decision-making authority.
- Discuss the main advantages and disadvantages associated with command and control at the local country level.
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