What are some concerns and issues that domestic companies may have when using their website for international
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- What are some concerns and issues that domestic companies may have when using their website for international E-commerce?
- When using your website to sell overseas it is always recommendable to localize your website as well as digital stratgey for foreign markets. Explain what needs to be considered when localizing your website and digital marketing efforts for a foreign market? Can anyone give examples of brands that are doing a good or poor job in their website localization efforts?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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