What are the core values of the McDonalds brand? Have these changed over the years? What risks

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What are the core values of the McDonalds brand? Have these changed over the years? What risks do you think McDonald's will face in the future?

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Marketing Management

ISBN: 978-0132161077

14th Canadian Edition

Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham

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Posted Date: Mar 17, 2024 04:03 AM

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What are the core values of the McDonalds brand? Have these changed over the years? What risks

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Expert Answer:

The core values of the McDonalds brand have traditionally included 1 Quality Commitment to providing consistent highquality food and beverages 2 Conve... View the full answer

Marketing Management

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