What are the key components of a persuasive executive summary within a proposal, and how can rhetorical
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What are the key components of a persuasive executive summary within a proposal, and how can rhetorical devices and persuasive language be strategically employed to captivate the attention of stakeholders and engender buy-in ?
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Advertising & IMC Principles & Practice
ISBN: 978-0132163644
9th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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