What are the pros and cons of incorporating newspaper into an integrated marketing communication campaign?

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Managerial Accounting

ISBN: 978-1118338445

2nd edition

Authors: Charles E. Davis, Elizabeth Davis

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Posted Date: Oct 14, 2023 11:43 AM

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What are the pros and cons of incorporating newspaper into an integrated marketing communication campaign?

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Incorporating newspapers into an integrated marketing communication IMC campaign can have both advantages and disadvantages Its important to consider ... View the full answer

Managerial Accounting

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