2. What are the purpose and principles of advertising? 
3. Explain the principles of effective advertising for different markets.
4. Discuss the key contents of advertising brief.
5. Explain the purpose of code of ethics applicable to advertising and marketing industry.
6. What are the key ethical requirements relevant to advertising industry as specified by Australian Association of National Advertisers (AANA)? 

Answer rating: 100% (QA)

1 The purpose of advertising is to promote products services or ideas to a target audience creating ... View the full answer