What are two considered main business challenges of Amazon in the Middle East market currently? How could it address the same better in the next five years? Discuss.   2.Is Middle East the best market to penetrate or there are other markets worth pursuing for Amazon. Discuss.  . What are the facts presented in the case that could support Amazon’s decision in choosing Middle-east market for promising future of the business? Discuss. 

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1 Main Business Challenges of Amazon in the Middle East a Competition One of the main challenges for Amazon in the Middle East is competition from established local ecommerce players such as Souqcom n... View the full answer