What are your thoughts about audits as a means to help monitor the strategic plan?

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Posted Date: Feb 15, 2024 12:13 AM

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What are your thoughts about audits as a means to help monitor the strategic plan?

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Audits play a crucial role in ensuring the effectiveness and accuracy of strategic plans By assessing the alignment of actions and outcomes with the strategic direction audits provide valuable insight... View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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