What is a total market strategy, and why do marketers use this approach? Provide a recent example
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What is a total market strategy, and why do marketers use this approach? Provide a recent example of a product or service that uses the total market strategy approach and discuss the components that make it effective or ineffective.
Related Book For
Consumer Behavior Buying, Having and Being
ISBN: 978-0133450897
11th edition
Authors: Michael R. Solomon
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