What is integrated cost leadership/differentiation? how does it impact a corporation? How is it used in order
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What is integrated cost leadership/differentiation? how does it impact a corporation? How is it used in order to be competitive? How do managers use? Provide example.
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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