What is post - purchase dissonance? What influences the probability and magnitude of a consumers reduce it
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What is postpurchase dissonance? What influences the probability and magnitude of a consumers reduce it strategies
What is store image? What are the dimensions on which store image is based?
Related Book For
Dynamic Business Law
ISBN: 9781260733976
6th Edition
Authors: Nancy Kubasek, M. Neil Browne, Daniel Herron, Lucien Dhooge, Linda Barkacs
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