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IMC Communication Objectives

 

●      Increase from 0% to 75% of Millennials in the Dallas-Fort Worth area, ages 22 - 34, with a four-year college degree, annual income of $60,000 per year, and are not current Toyota owners, the ability to remember the phrase, "World exploring, the Toyota green way" by the end of August 2020. 

●      Increase from 0% to 80% of Millennials in the Dallas-Fort Worth area, ages 22 - 34, with a four-year college degree, and an annual income of $60,000 per year, the choice to associate sustainability with the Toyota Corolla Green Car when given a list of five electric cars from different manufacturers by the end of August 2020.