What role does storytelling play in creating compelling marketing communications that resonate with consumers?

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Marketing

ISBN: 9781264218752

16th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Posted Date: Mar 30, 2024 03:27 AM

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What role does storytelling play in creating compelling marketing communications that resonate with consumers?

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Storytelling plays a crucial role in creating compelling marketing communications that resonate with consumers in several ways 1 Emotional Connection ... View the full answer

Marketing

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