• What would be arguments that support the NCAA 's insistence that students who compete in intercollegiate sport do not have rights to their images and cannot profit from them?
• What would be arguments that would support the point of the lawsuitthat students who compete in intercollegiate sport should be able to profit from their image?
• Finally, what are the societal consequences of the marketing and branding of college athletes through video games and other media materials? What does the marketing of college athletes convey about the role and benefit of sports in society? How does this support the current position of sports as an educational activity?

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The NCAAs position regarding the rights of studentathletes images and their ability to profit from them is rooted in several arguments Preservation of Amateurism The NCAA emphasizes the importance of ... View the full answer