When conducting a thorough content analysis on your chosen brand, think about the following points: ● Analyzing the types of platforms used by the brand, what is their digital footprint (i.e. is there any connections, value propositions) ● What is the primary use of content (sell, inform, connect, etc.) ● What value does the content add (experiences, convenience, guidance, etc.) ● What brand personality is portrayed in the content? ● Data driven insights (what's the engagement rate, content performance) ● Competitor Analysis ● ORM (Online Reputation Management) ● Overall Content Strategy (use of influencers, thought leadership, writing styles, environmental impact, etc.) Content Strategy Market Analysis Data Driven Insights.