Question
When the hierarchy of organizational goals is clearly defined, it forms an integrated network of goals, or ____________. a. hierarchical-link b. means-ends c. weakest-link chain
b. means-ends
c. weakest-link chain
d. level-level chain
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b meansends A meansend chain MEC is defined as a goal hierarchy that represents the potential iden...Get Instant Access to Expert-Tailored Solutions
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Marketing Strategy
Authors: O. C. Ferrell, Michael Hartline
6th edition
1285073045, 978-1285607139, 1285607139, 978-1285677316, 978-1285073040
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