Which answer best identifies how audiences/users/participants/ are described? Question 1 options: 1) , Demographics 2) , Psychographics
Question:
Which answer best identifies how audiences/users/participants/ are described?
Question 1 options:
1) , Demographics
2) , Psychographics
3) , Lifestyle
4) , All of the above
5) , None of the above
Question 2
The term "affordances" means:
Question 2 options:
1) , The type of media used to tell a story
2) , The technology platform of the story
3) , An aspect of a technology that provides the means for action
4) , The communication flow
5) , The cost of a technology
Question 3
What information does "voice" give the receiver of a story?
Question 3 options:
1) , What the story is about
2) , Who is telling the story
3) , Why the story is important
4) , The resolution of the story
5) , The lesson of the story
Question 4
In storytelling, the most common narrative structure for a blog is:
Question 4 options:
1) , A diary
2) , A fictional account
3) , A character arc
4) , A historical account
5) , An expression of expertise
Question 5
Your text says that it is important for story creators to build "redundancy" into their transmedia stories because:
Question 5 options:
1) , People need to refresh their memories of the story from time to time.
2) , People like to see the story from different angles.
3) , It provides opportunities to use different media to cover the same plot points.
4) , People might miss something important because they act differently than you think
5) , All of the above
Question 6
Which answer best describes the Turing Test?
Question 6 options:
1) , A test of the number of choices offered to the consumer
2) , A test of the speed of a computer interaction
3) , A test of whether computer users could tell if they were talking to a computer or to another human being
4) , A test of the persuasiveness of the interaction
5) , A test of the effectiveness of code-breaking software for the NSA
Question 7
Facebook does NOT afford one of these possibilities...which one?
Question 7 options:
1) , Advertisers can reach a consumer and potentially reach other people in that consumer's social network.
2) , Marketers can reach passionate users with multimedia content.
3) , People can stay in touch with family, friends, and acquaintances.
4) , Marketers can reach individuals by name and email address.
5) , Individuals can express themselves in multiple media.
6) , Marketers can organize a free focus group
Question 8
Games can meet the definition of stories because:
Question 8 options:
1) , They provide content in a sequence or sequences
2) , They evoke emotions
3) , They have meaning for players/participants
4) , All of the above
5) , All of the above but only for first-person "shooter" games
Question 9
What does "friction" mean in transmedia storytelling?
Question 9 options:
1) , The effort it takes an audience to seek out the next piece of a fragmented transmedia narrative.
2) , The effort it takes the creative team to produce a complex transmedia work.
3) , The creative team effort required to produce a complex media work.
4) , The part of a transmedia story that takes place on an adult website.
5) , None of the above
Question 10
Which answer best describes Eliza?
Question 10 options:
1) , A software engine for creating human-computer interactions
2) , A software program designed to converse with humans as their lifestyle coach
3) , A software program designed to converse with humans as their psychologist
4) , A virtual world first-person exploration game with a female protagonist
5) , None of the above
Income Tax Fundamentals 2015
ISBN: 9781305177772
33rd Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven Gill