Which type of market segmentation approach uses segmentation criteria such as age, gender, family size, income, occupation,
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Which type of market segmentation approach uses segmentation criteria such as age, gender, family size, income, occupation, education, religion, ethnicity, and nationality?
Related Book For
Managing in a Global Economy Demystifying International Macroeconomics
ISBN: 978-1285055428
2nd edition
Authors: John E. Marthinsen
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